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Get The Attention of Your Joint Venture Partners |
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Written by Stu McLaren
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Thursday, 18 September 2008 |
In this article I want to talk about developing relationships with joint venture partners/mentors. It is very important if you are looking to learn from high, world-class mentors, and work with them in joint venture projects. These are some low-cost - actually zero cost - ways to develop relationships with these types of people.
Firstly, this is the clincher. Make sure you write it down in capital letters in bright red marker. Participate. That is the word you have to write down. When given the opportunity, participate.
When I first started, nobody knew me from a fly on the wall. The first time that I went to the John Childers' Million Dollar Speaker training, he taught me a very important lesson in business. He said, "It's not what you know or who you know. It's who knows you."
Get yourself known, that is what I'm trying to point out. You really have to take advantage of all the opportunities to 'participate' that your mentors and possible future joint venture partners will give you.
This is what I'm talking about. If there are questions in their emails, or they ask for feedback on their projects, give it to them. Give the feedback, ask questions, participate as much as you can. If you participate on a regular basis, the more likely it is that they will get to know you. That is the end result we are looking for.
A lot of people underestimate this next tip. Provide testimonials. Not just 'normal' testimonials, but the best one you have ever given. Make sure you send a picture to go a long with it as well that they can use.
Take it a step farther and send them testimonials when they don't even ask for it. Alex Mandossian taught me this strategy and I've had a lot of my testimonials put up on websites even when they weren't asking for them.
As I was looking around on websites when I first started I noticed that Alex Mandossian seemed to be on all of them giving a testimonial. How effective do you think this strategy was for him?
Later I found out that he was getting all kinds of leads sent to his website and to his business through the use of putting up testimonials on other people's websites. You've got to learn to give really good testimonials. Even give them when they are not asked for.
Being specific and relevant to a measurable benefit is an example of what a good testimonials should include.
For example, one of the testimonial winners for a teleseminar of mine recently was awesome. He stated his name, where he was calling from, and one specific benefit that he got from the call.
When you give good testimonials it will get posted on people's websites and when you send a picture along with it, it is likely they will also include your website link. By having your information on other people's websites it will help you generate traffic, which will only benefit your business.
Not only is it benefitting your website in the long run, it is also another way to develop relationships with your mentors/future joint venture partners.
Here's the next tip: Forums - participate in them as well. There are forums on just about every kinda of industry, in fact, many people have their own forum.
Seek out forums that you want to participate in, doesn't matter if you're in that market or not. You can write about anything you really want in these forums - give lots of tips, resources, content. It is all about getting yourself known.
Another to do is read people's newsletters and look at them to find any important and personal insights and details.
Here's some things you should constantly look for. Any birthdays, whether it be the specific person who writes the newsletter or their wife, husband or even their kids. Look for birth dates and then send them cards or a happy birthday E-mail, or perhaps even an audio postcards.
Anniversary dates is another thing you could look for, or when they are doing big product launches. Find out anything you can by reading their newsletters then use that information to build a relationship with them.
Always look to offer help to your mentors or future joint venture partners. You wouldn't believe the response that you will get when you ask somebody if there's anything that you can do to help them in their business.
When asking if they need help, it will work even better if you ask to help with something specific you know they have coming up in their buisness. If they have a product launch, or seminar, or anything really, coming up and you ask to help them with that they will now known you've been paying attention to their business. This will not only surpise them, but will make you stand out and become a memorable name in their mind.
What I've done in the past is I've sent information to my mentors that I thought would be of value to them. It is just another way to develop good relationships with these people. The tips and strategies I'm talking about are not difficult to do, but people rarely do them.
Whatever you find that makes you think they could use, send it to them. I've sent articles that I thought they could use, newspaper clippings. Off-line and on-line tools is another thing I look for. Any web links that would help their buisness. All I do once I find something is shoot them an email saying, "Hey, I think this might be of value to you."
One thing you want to make sure you don't do is include affiliate links or anything like that. Focus on only sending them information that will be of value to them.
Building a relationship and providing valuable information is what you should focus on - not making a quick buck. If you try this they will see right through you and you will wreck any chance of building a relationship with them.
The strategies I have listed in this article are all ones I have used and have been able to leverage those efforts into building great relationships with my mentors, and future joint venture partners. From that all different kinds of projects have sprung up with these people. If you just focus on building a foundation with your mentors it is amazing what can come of it.
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