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How To Boost Publicity Through Effective Use Of Email |
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Written by Theo McLanahan
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Tuesday, 09 September 2008 |
When you think of publicity, you may think of paid ads, press releases, and the like. When you think of email, you probably think of it as a communication tool; They may seem very different, but you can blend the two and use email as a publicity tool.
Most email programs have a signature line option. You can create a unique signature that includes your name, phone number, slogan, website address or anything else that comes to mind. When you choose to have the signature line option on, your email program will automatically include your signature line into outgoing messages.
If your message is going to someone who doesn't know about your business, your signature line will give them a brief overview. And if anyone forwards your emails to other people, your signature line will be included as well.
You can boost publicity by means of email by using an autoresponder to keep in touch with individuals on a mailing list that you create. Such a set up works well if you design an e-course related to your companys market. If you are most interested in reaching mothers who are worried about health issues, your e-course could be about why using organic baby food is so beneficial.
Autoresponding services are readily available and each one offers a different set of specific services, so make sure that you shop around before choosing on one. These services let you make forms that will enable you to draw in subscribers. HTML code you receive from the autresponding service can be placed in your website or blog so that people can fill in their email address and receive emails from you.
You do not have to write a new email only when it is time to send more emails to your subscribers. Emails can be written before you want them sent and then loaded into your autoresponder with instructions to not send them for a certain number of days. Many e-courses send a new email out every day, starting with a letter of introduction to the e-course on day one.
In each email you send, include a call to action. Using the example above, if you are creating an e-course about organic baby food, include links to other products you are promoting or selling. An example would be your affiliate link to an e-book.
The Internet is the best place to get information on any topic you want and email is a great way to get that information to your customers will simultaneously marketing your products and services.
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