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Setting SMART Business Goals |
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Written by Theo McLanahan
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Wednesday, 17 September 2008 |
You have probably come across many articles, books, and audios that stress the importance of setting goals. Hopefully, you have taken the time to sit down and write out goals for yourself. But are you writing SMART goals? SMART goals are Specific, Measurable, Attainable, Realistic and Time Related.
Specific goals are written out clearly and have a set time frame. When you write out your goals, state what you want, and give it a deadline. A simple goal of "earning money by working from home" becomes much more motivational if you phrase it as "earning $500 per month on a regular basis within sixty days". Once you know what your plan is, it will be easier to achieve it.
In order to stay on track with your goals, they also need to be measurable. That means that if your goals are related to how much you earn, you need to make the goal measurable by giving it a specific figure. You also need to give your goal a measurable time frame to work within.
Attainable goals mean that they are within your reach. These goals will not be farfetched fantasies. That doesn't mean, however, that attainable goals are just easy things to do. These kinds of goals require a lot of effort to accomplish. Your goal to learn how to make your own websites would not be attainable if you expect to construct a portal site by next week.
Learning how to use web design software and then developing a small website is an attainable goal related to web design. If you pressure yourself to reach goals that are not reasonably attainable you will only frustrate yourself and that will lead to the bad habit of procrastination due to being afraid of failing.
Your goals need to be realistic as well. In the first mentioned example of earning $500 a month in the next two months, this goal could be made quite unrealistic if it was changed to earning $500 within the next week.
If you are new to working from home, it may take some time for your business to be profitable. Instead of setting one huge goal, break the goal down into manageable "mini-goals".
All the example goals given are time related. You will be more motivated to accomplish your goals if you have a specific time scheduled to complete them. Procrastination is far easier to fall into if your goals are not set with a time to reach them in mind. Time related goals will move you to reach them quickly.
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